Most people try to fix their business at the top. More posts, more reach, more noise. But your revenue is one long multiplication, and the number holding you back is usually somewhere in the middle where nobody is looking.
The table starts empty. Fill in the white column with what is true for you today, then say how much better each number could get as a percentage. Every row has an example underneath. Rows you do not use, delete. Rows you are missing, add.
Swipe the table sideways to see the target columns.
| 5 stages of marketing and sales process |
Where you are now | Where you are going | Total change |
||||||
|---|---|---|---|---|---|---|---|---|---|
| Per month | Rate | Per week | Per day | Improve by | Per month | Per week | Per day | ||
Once your numbers are in, this box names the single change worth the most cash, and what the month looks like if you fix only that.
A fair fight. Every row below gets the same 10% improvement, one at a time, with everything else left exactly as it is today. That way you are comparing how much leverage each number carries, not how ambitious you felt when you filled in the orange column.
You do not need to double anything. Because the stages multiply, a small nudge everywhere beats a huge push in one place, and it is far easier to sustain.
A review that ends without a decision is just admiring the numbers. Write the one thing, then close the tab.
The numbers on this page are the same ones we work through together.






That is the normal place to land. Seeing which number is weakest is the easy half. Knowing what actually moves it, without adding twenty hours to your week, is the half most people get stuck on.
If you want a second pair of eyes on what this page just told you, book a Private Business Clarity Consult. One conversation, your numbers, and a straight answer on where your next clients come from.
Book a Private Business Clarity ConsultNo pitch deck and no pressure. If it is not a fit I will tell you.