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The 9 numbers that decide your revenue

Most people try to fix their business by working harder at the top. More posts, more reach, more noise. But a business is one long multiplication, and the number holding you back is usually somewhere in the middle where nobody is looking.

Put your numbers in below. In about two minutes you will know exactly which single number is costing you the most money, and what it is worth to fix it.

You are looking at a worked example. A coach doing about S$7,000 a month. Notice that not one target below is dramatic, yet the total moves a long way. Type over any number to make it yours.
S$

Swipe the table sideways to see the target and increase columns.

5 stages of marketing
and sales process
Current statistics New target Actual %
increase
Cumulative
% increase
#/Month% or S$#/Week#/Day #/Month% or S$#/Week#/Day
White box: what is true today Orange box: your target Shaded: calculated for you Week = month divided by 4. Day = week divided by 5.
What it adds up to

The bottom line, and the one lever

Collected per month now
S$0
.
Collected per month at target
S$0
.
Extra cash per year
S$0
.
Total lift
0%
.
Read new business separately. Your recurring base arrives whether you work or not, so it hides how hard the funnel is working. .
Your one lever

Fill in the table above.

Once both columns have numbers, this box names the single change worth the most cash, and what the month looks like if you fix only that.

Ranked

Every lever, by what it is worth

Each row answers one question. If I moved only this number to target and left everything else exactly as it is today, how much more cash lands this month?

How to read this. The top row is where effort pays best right now. It is not always the number you enjoy working on. If two rows are close, pick the one you can actually move this week.
The lesson

Why small beats heroic

You do not need to double anything. Because the stages multiply, a small nudge everywhere beats a huge push in one place, and it is far easier to sustain. These four boxes measure new business only, since that is the part the funnel controls.

Plus 1% everywhere
0%
.
Plus 5% everywhere
0%
.
Plus 10% everywhere
0%
.
Your targets above
0%
.
Where this came from. A company grew revenue 117% in twelve months by moving seven numbers a few points each. Nothing doubled. Leads rose 20%, three conversion rates rose 3, 7 and 10 points, then they added an upsell and a price rise. Multiplied together that is more than double the business.
Close the loop

One bottleneck, one action

A review that ends without a decision is just admiring the numbers. Write the one thing, then close the tab.

Saved to this browser
Everything stays on this device. Your numbers save into this browser only. Nothing is sent anywhere and there is no login. If you clear your browser data the numbers go with it, so print a copy when a month matters.

Over 150 clients served

The numbers on this page are the same ones we work through together.

Client testimonial card with headshot, five star rating and pull quote
Client testimonial card with headshot, five star rating and pull quote
Client testimonial card with headshot, five star rating and pull quote
Client testimonial card with headshot, five star rating and pull quote
Client testimonial card with headshot, five star rating and pull quote
Client testimonial card with headshot, five star rating and pull quote

Know your number. Not sure what to do about it.

That is the normal place to land. Seeing which number is weakest is the easy half. Knowing what actually moves it, without adding twenty hours to your week, is the half most people get stuck on.

If you want a second pair of eyes on what this page just told you, book a Private Business Clarity Consult. One conversation, your numbers, and a straight answer on where your next clients come from.

Book a Private Business Clarity Consult

No pitch deck and no pressure. If it is not a fit I will tell you.